Insights

The Wellness Gap: The Four Tensions Breaking Modern Wellness

The wellness industry is booming, but people are burned out. Here’s what our national study reveals about the reality of wellness in 2025.

Latest

Yankee Candle Classic jar candle redesign featuring Cucumber Mint Cooler, Midsummer's Night, and Fresh Cut Roses scents with updated packaging and immersive scent-inspired photography — packaging redesign by Beardwood

News & Press

Yankee Candle

katie sadow, our design director, in a green beanie surrounded by rocks - beardwood

Team

Welcome Katie Sadow, Design Director

dupe green text on brown with risograph texture - beardwood

Insights

The Value Spiral

before and after of oikos yogurt packaging with stats underneath - beardwood

Insights

Recipe for Predicting Redesign Success

suavitel detergent bottle with roses of different colors surrounding it with a tag in the upper left corner saying muse awards 2026 silver winner - beardwood

News & Press

Suavitel Rebrand Muse Design Silver Award Winner

Team

Stephanie Primus Promoted to Managing Director

rotating gif of different branding identity projects and a photo of creative director esther li - beardwood

Team

Welcome, Esther Li, Creative Director

effie lions logo with "where imagination becomes impact" under it with stripe graphics in the corner - beardwood

News & Press

Effie LIONS Foundation Launches Their New Brand at Cannes

an image of maddie rosemurgy on the left with type on the right saying welcome maddie rosemurgy associate strategy director - beardwood

Team

Maddie Rosemurgy Joins Our Team as Associate Strategy Director

News & Press

Brave New Beverage World: Ryan Lynch reports for the Dieline

the words "ai agents" made up of stickers on a black background - beardwood

News & Press

What It Takes to Build Brand Personality Into AI Agents: Ryan Lynch in LBB Online

julia beardwood headshot with design week logo - beardwood

News & Press

design/leader: Beardwood&Co. founder Julia Beardwood

Past Updates

Keep up with the Hoot at Beardwood by signing up for our newsletter