WTF Is Inside This Bag Of Bites? Or Everything I Learned At the 2026 Fancy Food NYC

Our co-CEO Ryan Lynch walked all 2,400+ booths at the Summer Fancy Food Show for The Dieline.

He went in with a strict no-sampling rule. It held for about three-quarters of the floor, then collapsed in the cheese pavilion. If you know Ryan, that tracks.

The real takeaway had nothing to do with the cheese. The brands pulling people in were winning on more than the product. The packaging and the brand around it were doing the work.

Read the full piece in The Dieline →