• Work
  • Capabilities
  • About
  • Updates
Contact→

Insights

The Wellness Gap: The Four Tensions Breaking Modern Wellness

The wellness industry is booming, but people are burned out. Here’s what our national study reveals about the reality of wellness in 2025.


Latest

  • All
  • —
  • News & Press
  • Insights
  • Team
Yankee Candle Classic jar candle redesign featuring Cucumber Mint Cooler, Midsummer's Night, and Fresh Cut Roses scents with updated packaging and immersive scent-inspired photography — packaging redesign by Beardwood

News & Press

Yankee Candle

katie sadow, our design director, in a green beanie surrounded by rocks - beardwood

Team

Welcome Katie Sadow, Design Director

dupe green text on brown with risograph texture - beardwood

Insights

The Value Spiral

before and after of oikos yogurt packaging with stats underneath - beardwood

Insights

Recipe for Predicting Redesign Success

suavitel detergent bottle with roses of different colors surrounding it with a tag in the upper left corner saying muse awards 2026 silver winner - beardwood

News & Press

Suavitel Rebrand Muse Design Silver Award Winner

Team

Stephanie Primus Promoted to Managing Director

rotating gif of different branding identity projects and a photo of creative director esther li - beardwood

Team

Welcome, Esther Li, Creative Director

effie lions logo with "where imagination becomes impact" under it with stripe graphics in the corner - beardwood

News & Press

Effie LIONS Foundation Launches Their New Brand at Cannes

an image of maddie rosemurgy on the left with type on the right saying welcome maddie rosemurgy associate strategy director - beardwood

Team

Maddie Rosemurgy Joins Our Team as Associate Strategy Director

News & Press

Brave New Beverage World: Ryan Lynch reports for the Dieline

the words "ai agents" made up of stickers on a black background - beardwood

News & Press

What It Takes to Build Brand Personality Into AI Agents: Ryan Lynch in LBB Online

julia beardwood headshot with design week logo - beardwood

News & Press

design/leader: Beardwood&Co. founder Julia Beardwood

Past Updates

1

Team

Welcome, Esther Li, Creative Director

2

Insights

The Value Spiral

3

Team

Stephanie Primus Promoted to Managing Director

Keep up with the Hoot at Beardwood by signing up for our newsletter

© Beardwood 2026

A team without walls, but always within reach.

Reach Out

212-334-5689
hello@beardwood.com

Follow Us

Newsletter