Welcome, Esther Li, Creative Director

Please welcome New York-based and Boston-bred Esther Li as our new Creative Director. With over fifteen years of experience specializing in branding identity design, Esther will now spearhead creative for the agency and help guide its next chapter in unlocking market-shifting brand strategies.

She is a creative force who specializes in branding identity design for a range of clients such as Etsy, MLS, Target, AICP, Chobani, Dunkin’, and UNICEF. She previously worked at SYLVAIN, Jones Knowles Ritchie, and Collins, has spoken on her work at AIGA NY, served as a jury member for the Dieline and Print Awards, and has been recognized by D&AD, ADC, and The One Show, among others.

“Beardwood approaches their work the same way I do—thoughtful and strategic with every project at every scale,” said Esther Li. “Most importantly, they’re collaborative and genuinely care about the people they work with—that’s how I think the best work gets done. We’re going to challenge each other and take every opportunity to be bolder for our clients. I’m ready to help lead Beardwood into a new creative era.”

“After 20+ years in business, our most transformative work is ahead of us,” said Sarah Williams, Co-CEO of Beardwood&Co. “Esther represents our core belief that brilliant leaders expand what’s possible. She embodies our values of bravery and humanity, and with Esther leading as Creative Director, we’ll pursue even bigger ambitions—scaling ideas, deepening impact for our clients, and elevating our team.”

“When you meet Esther, her energy is electric—she sparks that immediate sense of possibility: ‘let’s go, let’s make, let’s do this,'” Williams added. “She has the rare ability to create expansively while solving challenges with precision, turning bold ideas into measurable growth for our clients. Her fearless creativity and distinct point of view invite all of us—clients and team alike—to think bigger, act braver, and create work that resonates on every level.”

In her new role, Esther will work closely with the leadership team to unlock future potential and adapt to evolving business needs. She will guide the creative direction of Beardwood‘s work and help further evolve the agency into a strategic, insights-led powerhouse.”