Suavitel Rebrand Muse Design Silver Award Winner

As the category leader in Latin America, Suavitel’s goal was to showcase superiority as the longest-lasting fragrance and intense fragrance “that lasts as long as a mother’s love.”

We worked with the Colgate-Palmolive team to co-create our design idea – “Breeze of Love.” Dynamic floral photography creates a fragrant movement of fragrant blossoms in an upward motion creating the breeze. Flowers are captured in perfect bloom and at the peak of freshness, slightly open and emitting a delightful fragrance.

The flowers lead your eye to the “framed by love” heart symbol, evoking a mother’s loving touch. Supporting design elements highlight performance details with emotive typography and graphics to evoke layers of care.

This disruptive design significantly outperformed the old design and set a new standard for the fabric care category in Latin America.

Colgate-Palmolive Team
María José Salcedo Liebers
Daniel Donnet
Kristina Karaiskos
Valeria Moreno
Massiel Espin
María José Prado
Roy Zerpa
Nitin Pande
Rodrigo Pedrero
Rosa María Aguilar