Mergers fade. New eras launch.
Company - Magnera
Summary
Two B2B materials companies were merging: Berry's Health, Hygiene and Specialties business plus Glatfelter. They needed a name, positioning, and visual identity for the combined entity, and they had two months.
Customer interviews revealed the risk. People had seen mergers before and expected bureaucracy, slowdowns, and good ideas buried in closets. "More of the same...more like an acquisition." What they hoped for was different: calculated boldness, broader thinking, and a company that could lift its gaze and look further out. The opportunity was real, but only if the new brand broke the pattern from day one.
Services
Naming
Linguistics Research
Brand Positioning
Tagline
Key Messaging
Logo
Visual Identity
Brand Guidelines
THE BRAVE IDEA
Simultaneous merger, strategy, name, and identity. Two months to NYSE.
We ran naming, positioning, and visual identity in parallel. The name Magnera captures magnitude and a new era. The interlocking logo represents partnership and possibility. Sharp angles meet soft curves. The color palette breaks from the muted tones of every competitor. In two months, we delivered a brand that now trades on the NYSE under the ticker MAGN. The largest nonwovens company in the world, with a story customers actually believe.
THE GROWTH
Magnera launched on November 5, 2024, trading on the NYSE under ticker MAGN. The combined company is the largest nonwovens company in the world. In June 2025, Magnera was added to the Russell 3000 Index. Revenue in 2025: $3.2 billion. The stock surged 40% after Q4 earnings.
$3.2B
Revenue in 2025
+40%
Stock surge after Q4 earnings
They landed the perfect result. Their team expertly guided us through the entire branding process with encouragement and clarity. At each turn, they incorporated our feedback and provided us with powerful solutions that continue to inspire us.
”Curt Begle
CEO, Magnera
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