The Invisible Hustle

Sarah Williams shares her thoughts on the reality of blending careers with caregiving, the invisible mental load they carry, and what real flexibility needs to look like in the creative industries.


Insights — 3/12/25

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The creative industries love a hustle story, whether they’re tales of founders grinding late into the night, passionate freelancers juggling side gigs, or studio heads making magic on tight deadlines. But for many creative women, particularly mothers, there’s a quieter, more complex hustle happening behind the scenes.

“As much as I knew I wanted to become a Mom, I was also absolutely terrified. Previously, I felt that most of my success came from “outworking” the competition, so how could I possibly handle that plus 24/7 mom-hood?”

However, she soon realised that motherhood helping her add new skills to her repertoire, like the art of accomplishing micro-tasks and knowing when to stop. “Delegating can also empower others to make the work better or recognise how to leverage each other’s strengths among teammates,”

Read more at Creative Boom…