Recipe for Predicting Redesign Success

Most redesigns don’t grow sales. They lose them.

A Designalytics study of 252 launched redesigns found more than half led to sales declines. The ones that worked? Double-digit growth, 13.5% on average. The difference comes down to one metric: committed purchase intent. Whether someone would actually switch from what they usually buy.

Designalytics has tested 10 of our launched designs. All 10 won on that metric.

We obsess over design that earns the sale, not just the shelf.