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Bath & Body Works Holiday Traditions

How do you build on holiday success, year after year?

The Challenge

Holiday is understandably the biggest season at Bath & Body Works and the crown jewel is the Limited Edition Signature Holiday line. Year after year, we’ve been asked to reinvent the series to top the success of the previous season by creating must-have, collectible products.

Our Solution

A family of fun and fashionable characters reenacting Holiday moments creates a nostalgic Christmas story with a modern twist. A variety of scenes for each fragrance drives desire and collectability.

Home Fragrance

This year we had the opportunity to extend our Christmas story into home fragrance at Bath & Body Works. We dialed up the fragrance with luscious, iconic holiday treats resting in the snow.

Sweater Season

Stitch by stitch, we graphically knitted designs for each fragrance to create the ultimate Christmas sweater collection. The Fair Isle patterns add a sense of fashion and fun while connecting back to the core line.

Product Range

Our latest collection includes over 100 SKUs, each with a custom illustration, so that each character’s storyline plays out across the product range. In addition to custom illustrations and patterns, all of the fragrance names were lovingly handwritten. Bold colors and metallic finishes shine brightly in store, helping to transform the Bath & Body Works experience for the holidays.

Year After Year

We have worked with Bath & Body Works to create the iconic Holiday Traditions line since 2008. Over time we’ve perfected what connects with their customers: modern Christmas nostalgia, collectable characters, and telling a story across the entire product line at shelf.