Posts Tagged ‘I Love Cake’


"I Love" PocketBac Series
"I Love" PocketBac Series

Tuesday, February 8th, 2011

Posted by Julia

Filed Under: Design, Innovation

Tags: , , , , , ,

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When Bath & Body Works asked us to brainstorm a Valentine’s Day concept for their PocketBac hand sanitizers, we found out that loads of people hate Valentine’s Day.  It feels so forced and artificial to celebrate true love on a specific day of the year.  And how about the singletons who don’t have a true love to take to dinner?

Our “I Love” series celebrates things women truly love.  Like cake, for example!  And shoes!  Something for everyone to give to a friend or better yet a gift to self…just in case your loved one doesn’t come through with a dozen red roses.