When Bath & Body Works asked us to brainstorm a Valentine’s Day concept for their PocketBac hand sanitizers, we found out that loads of people hate Valentine’s Day. It feels so forced and artificial to celebrate true love on a specific day of the year. And how about the singletons who don’t have a true love to take to dinner?
Our “I Love” series celebrates things women truly love. Like cake, for example! And shoes! Something for everyone to give to a friend or better yet a gift to self…just in case your loved one doesn’t come through with a dozen red roses.