The Stanley Park Brewing Company, Vancouver BC, dates back to 1897 and is Canada’s first sustainable brewery. Stanley Park Brewery turned to Beardwood & Co. when they decided to reopen their doors and brew great beer again. They needed a brand that captured the spirit of Vancouver as well as the history of the beloved Vancouver park. After the initially successful launch of the 1897 Amber, Stanley Park has now released a Belgian style Noble Pilsner beer that looks like a great brand addition.
Posts Tagged ‘History’
We’ve all heard that authenticity matters more than ever in this manufactured age. But what does authenticity look like exactly?
Last week’s NY Times article about sports team logos returning to their roots reinforces what we believe: that your brand has to be true to its origins and demonstrating that fuels fan loyalty. In addition to their examples, we’ve added a few of our own below, to make the point that it’s not just sports teams that need a dose of history to restore their brand creds.
Outside of the south-facing windows of B&Co’s studio is 74 Grand Street, one of Soho’s cast-iron façade buildings protected with landmark status. Due to a poorly executed excavation of the neighboring site in 2004, 74′s foundation started to falter after two weeks of heavy rainfall that spring. The building started to tilt – sliding 13.5 inches out of alignment – and was in danger of collapsing, not to mention pulling the rest of the block towards it (neighboring buildings have shifted 7-12 inches to the west.)