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Wednesday, July 16th, 2014

Posted by Heather

Filed Under: Art, Business, Creativity, Design, Lifestyle, Pop Culture, Street Art

1 Comment »

The Lower East side.  Sneakerheads.  80’s throw backs.  Boat Shoes.  Summer.  Weekend at Bernies.

What do all of these things have in common?

An extremely awesome sneaker collaboration between Sperry Top-Sider and Extra Butter.

Last Thursday, Extra Butter hosted an event at their Lower East Side store to kick off the launch. Beardwood&Co was tasked to design a custom themed room in the back of the store, where guests were escorted when they were interested in purchasing the shoes, or just to get a sense of what the collaboration is all about.

I had the pleasure of being involved in the creation of this custom room from start to finish. And I have to say that rarely in the advertising world are you able to see a design be executed in way that truly represents the original design intent.

Here’s an image of the rendering along with images of the final room design and the event.

I felt proud of my team, proud of Sperry Top-Sider and proud to be cool enough to get invited to the party  :)

 

 

 
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Monday, July 7th, 2014

Posted by Ryan

Filed Under: Business, Design, Lifestyle

1 Comment »

To further promote the Levi’s Commuter line of cycling themed and weatherproof clothing, they have opened Commuter Workshops in Brooklyn, LA, and London.

Read More…

 

 
 

 

Blue Hill Beet Yogurt

They’re a really good pair of questions…and I have to admit I’m often uncomfortable and I’m often excited, so two points to my Beardwood&Co. colleagues for raising my blood pressure.

That said, I love to see brands step out and do something crazy, like black yogurt packaging (isn’t dairy meant to be white and pure?) in weirdo flavors like Beet and Butternut Squash.

I bought these Blue Hill yogurts at Whole Foods and then waited ages before digging in. I wanted to like it, but the mere idea of yogurt and beets just turned my tummy. Then I tried it and it was really really good! There’s just a hint of the vegetable in a creamy slightly sweet yogurt base. It’s a sophisticated flavor that surprises you. I checked the calories to see if it was loaded up with sugar, but it’s only 110 for the cup.

 

 

 

Inside Lid - Meet Dutchess

The real surprise was inside the lid, where I learned that my yogurt came from Dutchess, a 6-year old Dutch cow. It’s weird, but I like having this connection with Dutchess. I like knowing where my yogurt came from. I like the weird flavors. Let’s hope this is the future.

 

 
 

Friday, February 28th, 2014

Posted by Loren

Filed Under: Design

1 Comment »

I found these sketches by Javier Pérez inspiring in their simplicity. The Ecuadorian creator draws illustrations using common objects as the starting point and brings them to life by adding story and context. I find the challenges we face when building brands can be similar. We are often building context and telling stories around common objects in order to elevate and invite the audience to see things from a fresh and unique perspective. My favorite is the flower megaphone, what about you?

Read More…

 

 
 

Thursday, February 27th, 2014

Posted by wendy

Filed Under: Design

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#topsiding all are welcome!

 

 
Sperry Top-Sider
 
 

Friday, January 24th, 2014

Posted by Sarah

Filed Under: Design

1 Comment »

We are so excited to see our work for Sperry Top-Sider entering the world. It’s a brand that we are passionate about and a story we are excited to share. This brand video and the refreshed launch of their website are some of the first key places to view the Spring 2014 campaign— but there is much more to come! The brand video takes us back to the origins of the Original Boat Shoe, that Paul Sperry invented in 1935. It’s truly an American Icon and is just the beginning of the story.

 

 
Climax Bottles
 
 

Tuesday, January 14th, 2014

Posted by Sadie

Filed Under: Design

No Comments »

We are incredibly proud of the branding and packaging work we did for Climax Moonshine, a whiskey brand developed by Tim Smith, one of the stars of the Discovery Channel show, Moonshiners. Part of the fun of working with a celebrity brand is all of the exciting press. Read More…

 

 
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Tuesday, December 10th, 2013

Posted by Ryan

Filed Under: Business, Design, Human Connection, Strategy

Tags: , ,

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Julia Beardwood of Beardwood&Co., has been named by EY as one of 12 winners of its 2013 class of Entrepreneurial Winning Women. The national competition and ongoing executive leadership program identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale – and then helps them do it.  We wanted to share Julia’s favorite entrepreneurial tip, as featured in Forbes, along with other EY winners.  Check out the full article here to read more wisdom from the country’s best entrepreneurs.

 

 
Our new living room
Our new living room
 
 

Monday, November 25th, 2013

Posted by Ryan

Filed Under: Business, Creativity, Human Connection

Tags: ,

2 Comments »

After 6 years on Wooster Street, Beardwood&Co. has moved to 588 Broadway, Suite 803 (between Prince and Houston).  It’s been a week and we already feel like it’s home, though we’re not sure what to do with conference rooms and a dishwasher.  So come visit us and we’ll talk in the conference rooms and dirty some dishes to put the new kitchen to use.

Read More…

 

 
 

Thursday, November 21st, 2013

Posted by Andrew

Filed Under: Creativity, Design

Tags: , ,

3 Comments »

Finding inspiration can be difficult. At times the task can seem nearly impossible. Beauty of Mathematics by Yann Pineill & Nicolas Lefaucheux invites us to look to the most intrinsic aspect of the Universe for help: Mathematics.

(Full Screen for best experience)

This gorgeous short-film powerfully demonstrates that there are incredible underlying structures, patterns, and laws that exist in all objects.

So the next time you’re struggling for inspiration, look to your subject matter’s most basic quality. There may be something wonderful right in front of you. As Greek philosopher Proclus declared “Wherever there is number, there is beauty.”