To further promote the Levi’s Commuter line of cycling themed and weatherproof clothing, they have opened Commuter Workshops in Brooklyn, LA, and London.
They’re a really good pair of questions…and I have to admit I’m often uncomfortable and I’m often excited, so two points to my Beardwood&Co. colleagues for raising my blood pressure.
That said, I love to see brands step out and do something crazy, like black yogurt packaging (isn’t dairy meant to be white and pure?) in weirdo flavors like Beet and Butternut Squash.
I bought these Blue Hill yogurts at Whole Foods and then waited ages before digging in. I wanted to like it, but the mere idea of yogurt and beets just turned my tummy. Then I tried it and it was really really good! There’s just a hint of the vegetable in a creamy slightly sweet yogurt base. It’s a sophisticated flavor that surprises you. I checked the calories to see if it was loaded up with sugar, but it’s only 110 for the cup.
The real surprise was inside the lid, where I learned that my yogurt came from Dutchess, a 6-year old Dutch cow. It’s weird, but I like having this connection with Dutchess. I like knowing where my yogurt came from. I like the weird flavors. Let’s hope this is the future.
I found these sketches by Javier Pérez inspiring in their simplicity. The Ecuadorian creator draws illustrations using common objects as the starting point and brings them to life by adding story and context. I find the challenges we face when building brands can be similar. We are often building context and telling stories around common objects in order to elevate and invite the audience to see things from a fresh and unique perspective. My favorite is the flower megaphone, what about you?
We are so excited to see our work for Sperry Top-Sider entering the world. It’s a brand that we are passionate about and a story we are excited to share. This brand video and the refreshed launch of their website are some of the first key places to view the Spring 2014 campaign— but there is much more to come! The brand video takes us back to the origins of the Original Boat Shoe, that Paul Sperry invented in 1935. It’s truly an American Icon and is just the beginning of the story.
We are incredibly proud of the branding and packaging work we did for Climax Moonshine, a whiskey brand developed by Tim Smith, one of the stars of the Discovery Channel show, Moonshiners. Part of the fun of working with a celebrity brand is all of the exciting press. Read More…
Julia Beardwood of Beardwood&Co., has been named by EY as one of 12 winners of its 2013 class of Entrepreneurial Winning Women. The national competition and ongoing executive leadership program identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale – and then helps them do it. We wanted to share Julia’s favorite entrepreneurial tip, as featured in Forbes, along with other EY winners. Check out the full article here to read more wisdom from the country’s best entrepreneurs.
After 6 years on Wooster Street, Beardwood&Co. has moved to 588 Broadway, Suite 803 (between Prince and Houston). It’s been a week and we already feel like it’s home, though we’re not sure what to do with conference rooms and a dishwasher. So come visit us and we’ll talk in the conference rooms and dirty some dishes to put the new kitchen to use.
Finding inspiration can be difficult. At times the task can seem nearly impossible. Beauty of Mathematics by Yann Pineill & Nicolas Lefaucheux invites us to look to the most intrinsic aspect of the Universe for help: Mathematics.
(Full Screen for best experience)
This gorgeous short-film powerfully demonstrates that there are incredible underlying structures, patterns, and laws that exist in all objects.
So the next time you’re struggling for inspiration, look to your subject matter’s most basic quality. There may be something wonderful right in front of you. As Greek philosopher Proclus declared “Wherever there is number, there is beauty.”
Yes it is true. This Tuesday November 5th at the Wythe Hotel in Williamsburg BK – our very own Creative Director has been chosen amongst hundreds of crazy talented Creative Directors in New York City. Makes perfect sense to us – as Sarah is incredibility smart, talented and one of the hardest working people we know.
These conferences are unique in that they are always held in unconventional spaces – adding to the ‘coolness’ of the event in its entirety. Hosting a variety of topics throughout the year and across the country, the 2013 Creative Directors conference will focus on creating an experience though unexpected influences.
A natural ‘out of the box’ thinker, Sarah is always coming up with alternative ways to engage consumers. Whether she’s hand folding origami-like leave behinds or creating 5-year sabbatical programs for her team, Sarah inspires us all on a daily basis.
We are proud to call Sarah our own, and know she will impress everyone at the RE: DESIGN/ Creative Directors conference.
Check out more about the event here: