Thursday, November 21st, 2013

Posted by Andrew

Filed Under: Creativity, Design

Tags: , ,

3 Comments »

Finding inspiration can be difficult. At times the task can seem nearly impossible. Beauty of Mathematics by Yann Pineill & Nicolas Lefaucheux invites us to look to the most intrinsic aspect of the Universe for help: Mathematics.

(Full Screen for best experience)

This gorgeous short-film powerfully demonstrates that there are incredible underlying structures, patterns, and laws that exist in all objects.

So the next time you’re struggling for inspiration, look to your subject matter’s most basic quality. There may be something wonderful right in front of you. As Greek philosopher Proclus declared “Wherever there is number, there is beauty.”

 

 

 
 

Friday, November 1st, 2013

Posted by Tana

Filed Under: Business, Creativity, Design, Human Connection

1 Comment »

_________________________________________________________________________

Yes it is true. This Tuesday November 5th at the Wythe Hotel in Williamsburg BK – our very own Creative Director has been chosen amongst hundreds of crazy talented Creative Directors in New York City. Makes perfect sense to us – as Sarah is incredibility smart, talented and one of the hardest working people we know.

These conferences are unique in that they are always held in unconventional spaces – adding to the ‘coolness’ of the event in its entirety. Hosting a variety of topics throughout the year and across the country, the 2013 Creative Directors conference will focus on creating an experience though unexpected influences.

A natural ‘out of the box’ thinker, Sarah is always coming up with alternative ways to engage consumers. Whether she’s hand folding origami-like leave behinds or creating 5-year sabbatical programs for her team, Sarah inspires us all on a daily basis.

We are proud to call Sarah our own, and know she will impress everyone at the RE: DESIGN/ Creative Directors conference.

Check out more about the event here:
http://www.redesignconference.com/conferences/cd/

 

 
Interwoven Globe
 
 

Thursday, October 17th, 2013

Posted by Sadie

Filed Under: Art, Creativity, Global, Lifestyle

Tags: , , , , , ,

No Comments »

 

Textiles are often hidden away in museum vaults because they are delicate and difficult to display for long periods of time. This is all the more reason to get out to the Met this Fall and see the Interwoven Globe show, featuring textiles from 1500 – 1800. You will be surprised by the modernity of the patterns and the vibrancy of the colors. You will also find yourself trying to guess each country of origin before reading the identification sign because the melding of cultures through trade is literally woven into the fabric of these tapestries, coverings, and dresses.

More information can be found at http://metmuseum.org/exhibitions/listings/2013/interwoven-globe

* Image courtesy of metmuseum.org

 

 

 
Beardwood Day at The Gutter
 
 

Wednesday, October 9th, 2013

Posted by Aimee

Filed Under: Creativity, Human Connection, Lifestyle

Tags: ,

1 Comment »

Every year the team patiently awaits Beardwood Day! A time for us to get out of the office and exercise our core values; Bravery, Anti-Bland, Curiosity, and Humanity. This year we chose an activity that embraced team building and competition…BOWLING!

Read More…

 

 
Private Label Naming Gone Bad
Private Label Naming Gone Bad
 
 

Thursday, September 12th, 2013

Posted by Ryan

Filed Under: Business, Design

Tags: , , , ,

3 Comments »

We talk a lot about brands that instantly communicate their promise in that split second at purchase.  Names, in particular, should be easy to understand, pronounce and quickly communicate what the product is or does.  However, people are driven by emotions, desires and tastes.

Foodtown’s private label packaging has adopted a simple descriptor system that allows them to ape the big brand competitors and steal share in the very competitive cereal category.   But . . . Crispy Hexagons, really?  Did the legal team name these?  Even the proudest geeks amongst us aren’t keen to nibble on anything called a Crispy Hexagon.  Any other examples you’ve seen of taking telegraphic too far?

 

 

 
 

Friday, June 28th, 2013

Posted by Michael

Filed Under: Business, Design

3 Comments »

In April this year, Budweiser unveiled an interesting new can design, which it says echoes the classic bowtie holding shape associated with the brand. We could debate the merits of the design until the cows come home, but the reaction outside of the design community can be summed up by the first result on Google for the search “Budweiser can”: Budweiser’s New Pitch: Less Beer, Pay More

Read More…

 

 
 

Monday, June 17th, 2013

Posted by Loren

Filed Under: Creativity, Design, Human Connection

Tags: , , , ,

1 Comment »

 

Walking down the aisle the other day and saw this design that really caught my attention. The stark, clean design is very appealing and channels the aesthetic of the Scandinavian region from which the founder is from.

Read More…

 

 
 

Friday, June 14th, 2013

Posted by Anthony

Filed Under: Business, Creativity, Design

Tags: , , , , , , , ,

1 Comment »

Its like Beardwood Invaded Duane Reade this week!

I was out shopping for personal care items at my local Duane Reade when I suddenly became aware of just how many Beardwood designs are in the aisles of this quintessential NYC Pharmacy. With shelf space at such a premium in NYC retailers, I was really impressed at how many facings our products received. From Dish Soap to Cold Medicines, Deodorant to Haircare… we are even in the Beer case! And there’s many more products soon to join these on the shelves.

Once the last few old ZICAM packs go... this lineup will really say "POW!"

Read More…

 

 
 

Monday, June 10th, 2013

Posted by Loren

Filed Under: Creativity, Lifestyle, Pop Culture

No Comments »

I had the opportunity to attend a fun record label 12 year anniversary party. DFA Records threw a party in the lavish Grand Prospect Hall usually reserved for fancy occasions like weddings.

Read More…

 

 
 

Monday, June 10th, 2013

Posted by Loren

Filed Under: Art, Design, Lifestyle

Tags: , ,

No Comments »

I am always impressed by destination branding done right. It seems like a lot of tourism logos get lost in a sea of meaningless swirls, suns and flags. To capture the true essence of what makes a place special and do it in a unique and conceptually rich way is quite tricky. Below are a few of my favorite that seem to have done it right.

Read More…