I found these sketches by Javier Pérez inspiring in their simplicity. The Ecuadorian creator draws illustrations using common objects as the starting point and brings them to life by adding story and context. I find the challenges we face when building brands can be similar. We are often building context and telling stories around common objects in order to elevate and invite the audience to see things from a fresh and unique perspective. My favorite is the flower megaphone, what about you?
We are so excited to see our work for Sperry Top-Sider entering the world. It’s a brand that we are passionate about and a story we are excited to share. This brand video and the refreshed launch of their website are some of the first key places to view the Spring 2014 campaign— but there is much more to come! The brand video takes us back to the origins of the Original Boat Shoe, that Paul Sperry invented in 1935. It’s truly an American Icon and is just the beginning of the story.
We are incredibly proud of the branding and packaging work we did for Climax Moonshine, a whiskey brand developed by Tim Smith, one of the stars of the Discovery Channel show, Moonshiners. Part of the fun of working with a celebrity brand is all of the exciting press. Read More…
Julia Beardwood of Beardwood&Co., has been named by EY as one of 12 winners of its 2013 class of Entrepreneurial Winning Women. The national competition and ongoing executive leadership program identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale – and then helps them do it. We wanted to share Julia’s favorite entrepreneurial tip, as featured in Forbes, along with other EY winners. Check out the full article here to read more wisdom from the country’s best entrepreneurs.
After 6 years on Wooster Street, Beardwood&Co. has moved to 588 Broadway, Suite 803 (between Prince and Houston). It’s been a week and we already feel like it’s home, though we’re not sure what to do with conference rooms and a dishwasher. So come visit us and we’ll talk in the conference rooms and dirty some dishes to put the new kitchen to use.
Finding inspiration can be difficult. At times the task can seem nearly impossible. Beauty of Mathematics by Yann Pineill & Nicolas Lefaucheux invites us to look to the most intrinsic aspect of the Universe for help: Mathematics.
(Full Screen for best experience)
This gorgeous short-film powerfully demonstrates that there are incredible underlying structures, patterns, and laws that exist in all objects.
So the next time you’re struggling for inspiration, look to your subject matter’s most basic quality. There may be something wonderful right in front of you. As Greek philosopher Proclus declared “Wherever there is number, there is beauty.”
Yes it is true. This Tuesday November 5th at the Wythe Hotel in Williamsburg BK – our very own Creative Director has been chosen amongst hundreds of crazy talented Creative Directors in New York City. Makes perfect sense to us – as Sarah is incredibility smart, talented and one of the hardest working people we know.
These conferences are unique in that they are always held in unconventional spaces – adding to the ‘coolness’ of the event in its entirety. Hosting a variety of topics throughout the year and across the country, the 2013 Creative Directors conference will focus on creating an experience though unexpected influences.
A natural ‘out of the box’ thinker, Sarah is always coming up with alternative ways to engage consumers. Whether she’s hand folding origami-like leave behinds or creating 5-year sabbatical programs for her team, Sarah inspires us all on a daily basis.
We are proud to call Sarah our own, and know she will impress everyone at the RE: DESIGN/ Creative Directors conference.
Check out more about the event here:
Textiles are often hidden away in museum vaults because they are delicate and difficult to display for long periods of time. This is all the more reason to get out to the Met this Fall and see the Interwoven Globe show, featuring textiles from 1500 – 1800. You will be surprised by the modernity of the patterns and the vibrancy of the colors. You will also find yourself trying to guess each country of origin before reading the identification sign because the melding of cultures through trade is literally woven into the fabric of these tapestries, coverings, and dresses.
More information can be found at http://metmuseum.org/exhibitions/listings/2013/interwoven-globe
* Image courtesy of metmuseum.org
Every year the team patiently awaits Beardwood Day! A time for us to get out of the office and exercise our core values; Bravery, Anti-Bland, Curiosity, and Humanity. This year we chose an activity that embraced team building and competition…BOWLING!