Copyright Delancey Underground
Copyright Delancey Underground
 
 

Tuesday, January 24th, 2012

Posted by Ryan

Filed Under: Design, Innovation, Lifestyle

Tags: , , , ,

No Comments »

What would you do with 60,00 square feet of underground space on the Lower East Side of Manhattan?  A video brief from the MTA asks just that. It’s worth watching to see the disused trolley station adjacent to the Essex St. stop that’s up for redevelopment.  It’s also a great briefing template for open innovation with governments and institutions. Clear parameters and an open invitation for real change.

Delancey Underground has responded with designs for a green space that employs fiber optics to reflect sunlight into the trolley terminal.  With enough sunlight for photosynthesis and plants to thrive, it’s got our vote.

It will be exciting to see what the MTA unearths next for redevelopment, but in the meantime we’ll dream of trees growing under Essex St.

 

 

 
Specimen of an unhealthy brain.
Specimen of an unhealthy brain.
 
 

Wednesday, January 4th, 2012

Posted by Sarah

Filed Under: Design

Tags: , , ,

1 Comment »

This is your brain without exercise.

Not trying to get preachy here, but as we are settling into 2012 and considering resolutions for the new year, getting exercise and healthy living is at the top of many lists. This article in Fast Company highlights how great creative thinkers often mistakenly trade-off healthy living for making great work. Feeling “too busy” or the “buzz of stress” can become an addictive part of the creative process, just like a double latte from LaCalombe. The author Murakami is just one example of success referenced in the article, for taking on a strict regimen of running and swimming when writing a new novel.

Here’s to more running, swimming, yoga-ing, or walks around the block in 2012!

 

 

 
 

Wednesday, December 14th, 2011

Posted by Katie

Filed Under: Design

1 Comment »

Christmas Tree made of magnets

Christmas Tree made of books

Christmas Tree made of post-its

Christmas has always been my favorite holiday. I love the festive atmosphere when walking down city streets, the cheerful music and the exquisite holiday displays on 5th avenue. But most importantly, I love cutting down my very own Christmas tree, which has been a family tradition for the past 15 years and always a fun one.

It crossed my mind that despite the fact that a tree is such an iconic staple during the holidays, many who celebrate Christmas are unaware of the meaning behind the Christmas tree. Myself being one, until recently. So here’s the low-down.

The Christmas tree was founded by the Germans in the early 16th century. Evergreens represented the ever-burning fire of life; so many Christians would bring them into their homes to protect them against evil and illness. Many Americans thought Christmas trees inside homes were an oddity and were not accepted as they were seen as pagan symbols. It wasn’t until Queen Victoria, who was beloved by all the people in England, was illustrated with her family around a Christmas tree in the London News, that the Christmas tree was seen as a fashionable necessity around the holidays.

Americans later adopted the Christmas tree, each family customizing and creating their own interpretation of the Christmas tree tradition. Like all things American, it was about taking something simple and making it unique. When you look at many American brands today, such as Ford, Nike, Converse and C. Wonder, they are all creating items that are customizable so that the consumer has the option to purchase something that is distinctive and exclusive to them. The product represents what the consumers are trying to say about themselves to the world.

Christmas trees are no different. Some people buy a potted tree they can plant, while others create non-traditional trees out of magnets, books or even post-its! In true American fashion, regardless of how the Christmas tree is interpreted, we have embraced the idea of taking something simple and traditional and making it our own. I love and embrace all of these clever ideas, but will always prefer my balsam fir tree cut from the mountains of Connecticut.

At Jones Tree Farm in Shelton, CT

 

 
cokewhitecan
 
 

Tuesday, December 13th, 2011

Posted by Sadie

Filed Under: Business, Design

Tags: , ,

2 Comments »

Last month, we highlighted the release of a new can from Coke. The largely white can with silver polar bears tied into a partnership with the World Wildlife Fund to raise funds for polar bear conservation efforts.

But while we applauded Coke for taking such a bold step with their iconic red brand, Diet Coke drinkers disagreed. After complaints from diehard dieters that they accidentally picked up the white can instead of their usual silver Diet Coke can, this special edition design is being retired. Read More…

 

 
ToasterProject_cover_4
 
 

Monday, November 21st, 2011

Posted by Ryan

Filed Under: Design, Innovation, Lifestyle

Tags: , , ,

1 Comment »

Thomas Thwaites’s, The Toaster Project, has been lunchtime reading around the office for the past few weeks. We admire anyone curious enough to take apart a toaster, let alone brave enough to make one from scratch. To try and understand the transformation of raw material into modern society is a very human need.  To try and smelt iron ore in your Mother’s microwave oven is comic genius.

Watch Thomas on The Colbert Report.
Watch Thomas give the full presentation at PopTech.

 

 

 
IMG_1794
 
 

Wednesday, October 26th, 2011

Posted by Ryan

Filed Under: Design, Lifestyle

Tags: , , , ,

1 Comment »

The very hidden art of graffiti was on public view in Camden, Maine’s town square. eL Seed, a Tunisian French-born Arabic graffiti painter, worked in the public eye over the course of 3 days, peeling back some of the mystery behind his mesmerizing work.

Read More…

 

 
White Coca-Cola Can
 
 

Wednesday, October 26th, 2011

Posted by Aimee

Filed Under: Design

Tags: , , , ,

2 Comments »

For the first time ever, Coca-Cola is turning its iconic red can to white!

Beginning November 1st, Coca-Cola will release a new white can in partnership with the World Wildlife Fund. They’re joining forces in a new and eye-catching campaign to help protect the polar bear’s Arctic home.

 

 

 
Our new Palmolive on the left and the old version on the right
Our new Palmolive on the left and the old version on the right
 
 

Monday, October 24th, 2011

Posted by Ryan

Filed Under: Design

Tags: , , , ,

No Comments »

Our recent redesign for Palmolive’s fragrant variants are just hitting the shelves and we’re excited to share.  While most agencies only want to show the “after” image, we’re thrilled to show both.   The difference on shelf is huge and exactly why it was the right decision to take forward.  Which one would you pick up?

The bold stacked fruit and flowers, against a white background, grab attention and telegraph the sensorial benefit.  Handwritten type and emotion led benefit copy deliver a human connection that keeps consumers coming back for more. Congratulations to the team for such a great design!

 

 

 
News Memory Map
News Memory Map
 
 

Thursday, October 20th, 2011

Posted by Ryan

Filed Under: Design, Innovation, Lifestyle

Tags: , , , ,

2 Comments »

Like most people, the evening news struggles to reach me in a tangible way – stories about people in far away lands, or even next door, have very little relevance to my daily life and therefore very little connection to me.  Yes, it’s an “ugly American” thing to say, but I bet most of you would agree.

But what if you could create a map of the news events of your life, plot them according to importance and tie them together into threads of meaning and connection for you?  At Pop! Tech 20011 today, the NY Times unveiled the first news memory map, as part of a broader Pop! Tech iPad app.

Read More…

 

 
 

Thursday, October 13th, 2011

Posted by Alexandra

Filed Under: Design

Tags: , ,

1 Comment »

Assemble Order from the Natural

There is a sense of calm and comfort when we see things in an orderly fashion. Swiss artist Ursus Wehrli explores everyday scenes of disorder and rearranges them in perfect, organized rows. The rows are assorted by differences in color, size, shape, and even type with the Alphabet soup example. These great examples can be found in his new book The Art of Clean Up. Interestingly enough, those ordinary objects will appear chaotic when it’s pieces are disassembled and rearranged in an orderly way. Read More…