I started this company in December 2004 because I thought there was a better way to work with clients to build their businesses. A way that was all about getting the right strategic and creative people involved at the right time to get excellent results. A way that leveraged the power of an emotional connection as a constant thread through brand communications. A true partnership with clients who want their brands to stand out.

Self-interestedly, I also wanted to create a better place to work. An action-oriented place that focuses on developing the best possible work for clients without bureaucracy or internal divisions. A place where people have grand aspirations and boundless energy for what we can achieve. A fun place to work!

Having started out as a bunch of freelancers meeting in Starbucks, I am proud to have been joined by seven talented colleagues in a lovely loft space in creatively vibrant Soho. We continue to partner with a large group of amazing freelance talent, who have worked in leading corporations, ad agencies and design firms, but have chosen the freedom of working outside them.

Our logo symbolizes an owl as a sign of the "uncommon wisdom" we aim to bring to our clients. We consider ourselves very lucky to have already had the chance to work with leading companies such as Bath & Body Works, GAP, Pfizer and Real Simple, as well as entrepreneurs like CBGB and non-profits such as the American Museum of Natural History. Our first work to appear publicly has been featured in stories by Vogue, O magazine and Women's Wear Daily and our holiday card appeared in Print magazine's 2007 Design Annual "Best of New York City."

We are very proud of these initial successes, and optimistic that they are just the beginning of our story. If you'd like to be part of the next chapter, please get in touch soon.


Julia Beardwood